
Normal, healthy hair has a pH value of 4.5-5.5, which is acidic. Hair that has a pH value above 7 is alkaline – porous and damaged. When hair is healthy it will attract and hold hair color better and longer than hair that is damaged, which will repel color and fade quicker. PROPER pH…

While we don’t bleed for any manufacturer, there are some companies that we currently support. We have sifted through all the manufacturer’s marketing schemes and found products that do their job with the proper ingredients and proper pH! The following is a list features we look for when deciding what products we will suggest…